This is a book about starting a business. It provides a map, compass and checklist. I explain the process, and recommend the order in which you do things. I make suggestions about important steps, and things you can skip. This is a book about how to ‘start-up’. I have written this specifically for Australia, which has its own legal system and practices different to other countries.
Communities, Not for Profits and Business.
I’ll be a guest on ‘Eussen Living’ on FM 99.3 from 12:30pm today. We’ll be talking about Communties, Not for Profit organisations and business.
- Can communities work with business for social change?
- How do not for profits work?
- The latest new initiative: Business North Shore.
- What it means for your community.
The term ‘start-up’ has been over used in the media. It conjures up images of hopeful entrepreneurs delivering ‘pitches’ to panels of ‘investors’ hoping to be picked and raise valuable investment dollars. Meanwhile in the real world, other entrepreneurs are quietly going about setting up their own businesses without any investment other than themselves, and their time. It is these quiet achievers that I see most, and who will ultimately have the most at the end. Here’s why.
I use the term ‘start up’ to describe any kind of new business. The Hollywood version of a start-up differs significantly from how new businesses look in the real world. My definition of start-up does not necessarily include investors, venture capitalists and ‘kick-starter’ campaigns. These things are not always necessary when starting your new business, or even desirable. Why start your own business? The reasons are many. Here are a few:
- Starting a business is a viable alternative to looking for a new job. Many of my start-up clients are unhappy in their current job and plan to start their own independent business. Either in the field they are currently working in or something completely different.
- Some clients have already become retrenched or made redundant. They find that their job, or their industry, no longer exists. Going out on their own is their only alternative.
- Leaving a legacy. Creating something to be remembered for.
- Because you want to.
The last reason is common to all. I see very few unenthusiastic entrepreneurs. I see a few that become stressed and even distressed from time to time. All of them are running their own business because they want to.
They need to earn a living. And they would rather take their chances on their own venture than work for someone else. I understand this mentality. I am an entrepreneur myself. I run my own legal practice and an online publishing company. I work hard and there are ups and downs. But the rewards are great.
One of the best things about having your own business is that you know you will own the fruits of your efforts. It is not always about the money. That is why investors are not always a good thing. Answering to investors is no different to answering to a boss.
The part I love most about my job is working with entrepreneurs and business owners. I want to see this trend continue. I have written a book for people starting their own business in Australia. It is designed as a leg-up for people who want to start but do not know where to begin. It gives you a roadmap and a checklist. If you are starting a new business or even just thinking about it, I salute you. If you are wondering what to do next, I have only one word of advice: Begin.